Thursday, February 14, 2008

Gettin' Some in NYC! (on Valentine's Day, 2008)

Gettin' Some in NYC! (on Valentine's Day, 2008)
Originally uploaded by lorenzodom

The New York City Department of Health launched a very cool new TV, radio and print ad campaign for condom distribution today with the official slogan: Get Some.

Today, the Department is dispersing street teams to meet commuters at busy crossroads around the city – including Union Square in Manhattan, the Atlantic Avenue station in Brooklyn, and 149th Street and Grand Concourse in the Bronx – to distribute the official new NYC Condom for Valentine’s Day, which was redesigned by Yves Behar, founder of the San Francisco-based design agency, fuseproject.

However, “despite its new packaging, the NYC Condom itself has not changed. The distinctive new wrapper contains the same lubricated Lifestyles latex condom that was in last year’s subway-themed package.”

For more information about the campaign and where you can “get some” read the Department’s press release on this important event.

Also check out the cool very-very short, seconds-long, art videos created for the campaign on the Department’s website.

This has been a public service message brought to you by Lorenzo!

WATCH A Special Valentine’s Day Video I Created: Six Stories of Love

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