The following bit of advice comes from this week's newsletter for our insurance agents at my company. I thought I'd share it with others. The technology has changed, but it rings much like the ancient wisdom of Dale Carnegie, who wrote "Showing a genuine interest in others not only wins friends for you, but may develop in its customers a loyalty to your company."
"Build closer relationships with the 12 most successful women you know (family, friends, clients, community leaders, as well as civic, secular and religious leaders). Use Google, Bing or LinkedIn to research their interests. Look for opportunities to help them meet their goals. Then call them and invite them to meet over coffee to exchange ideas, talk about interests and ask their opinions."
“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” Dale Carnegie